GES Rebrands

February 8th, 2010

February 8, 2010

Exhibition and event-services company GES has rebranded, to reflect the new combined entity of GES and Exhibitgroup/Giltspur.

GES now stands for Global Experience Specialists, with a stated mission to “create meaningful and memorable experiences for show organizers, exhibitors, attendees and brand marketers.”

“The new GES simply widens our sphere of reference, products and services,” says Mike Lecour, executive vice-president, Canada.

Visit their site

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Fairmont Launches Online Community Platform

February 8th, 2010

Fairmont Pittsburgh.

Fairmont Pittsburgh.

February 8, 2010

Fairmont Hotels & Resorts has launched an online community platform designed as a virtual gathering place for the hotel chain’s guests, colleagues and others.

A mix of customer-generated media and non-traditional Fairmont content, the new site is an interactive environment, where fans of the brand can post photos or video from a memorable trip, participate in exclusive polls and contests, access exclusive hotel and destination content and engage in dialogue with other site users about their Fairmont travel experiences.

Additionally, the site will provide a resource for travellers, such as incentive travel groups, seeking hotel and destination information and visuals.

Designed to support and house rich-media content including digital video and podcasts, vignettes from Fairmont will range from tours of suites made famous by visiting VIPs or celebrities to tips on exploring each destination.

Visit the new online community site

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China – Highly Desirable Incentive Destination

February 8th, 2010

Blending the exotically ancient and the enticingly modern, booming China is a desirable destination for AGMs and incentives. By Allan Lynch, February 08, 2010

The joke in China is that construction cranes are now the official bird. Everywhere you look, they rise above the skyline as the ever-frenetic pace of growth and business continues in this Asian tiger. The crane is another symbol of how shockingly modern China’s cities are. Joanne Keating, special projects manager for Meridican Incentive Consultants, who visited Shanghai in April, 2009, says, “It’s such a futuristic city, I felt like I was in The Jetsons.”

Hong Kong

Po Lin Monastery

Po Lin Monastery

Another fast-paced destination is Hong Kong. Its highrise-lined harbour is only minutes away from sandy beaches, golf courses and tennis clubs to rival the Caribbean. Groups can visit mystical, incense-filled temples and ride a cable car to the top of a heavily forested mountain to lunch at the Po Lin Monastery under the gaze of the world’s largest seated Buddha. And there’s even a small village with teahouse and theatres available for exclusive hire.

China has always been and continues to be a place of superlatives: largest population, longest wall, oldest civilization. Even Beijing Capital International Airport’s Terminal Three is two miles long. That’s what makes China such a desirable destination for business, AGMs and incentives.

If you’re a company or a trade group, you need to meet and understand the competition. If you’re a trade association, China is a rich picking ground for new memberships.

Congress

Martine Coutu, executive director of the Montreal based Société Internationale d’Urologie (SIU), is organizing her group’s 30th world congress, in Shanghai, in November, 2009. The four-day congress will bring together 3,500 urologists from around the world. “In China, there are 14,000 urologists, and only a small portion are members of our society.” So her organization is hoping to learn from, inspire and connect with potential new members.

It’s also China’s yin and yang that adds such diverse flavour and interest. In the length of a block, you can travel though a thousand years of history.

At Beijing’s centre is the golden-roofed Forbidden City, surrounded by old imperial neighbourhoods comprised of Hutongs, the homes for members of the court. These are ringed by architecturally edgy modern high-rises and office towers.

Face To Face

Fairmont Beijing

Fairmont Beijing

In this country, personal relationships mean a lot, which is why face-to-face meetings are so important. China is open to Canada — but we still need a visa (and if you travel to or via Hong Kong, you need a multi-entry visa).

Keating says, “The allure of China is that it’s a destination not many people have been to. In the incentive industry, we’re still looking for that ‘wow’ factor and China offers that. The only downside is that it is a very long flight. It would be nice if your top achievers could go business class.”

Cathay Pacific, which flies non-stop to Hong Kong from Toronto and Vancouver, will greet business class guests by name throughout the flight, offer fresh meals prepared in-flight and let guests while away the hours under a thick down duvet on their lie-flat seats enjoying 100 movies, 350 television shows, games and music.

At the Beijing airport, The Ritz-Carlton offers a VIP service which greets guests at the gate, escorts them to customs, then takes them on a five-minute ride to pick up luggage and onto awaiting vehicles. They offer a similar service for departures.

— Allan Lynch is a New Minas, N.S.-based freelance writer.

Are Events Frivolous?

February 5th, 2010

All | Don Appetit: Restaurant Reviews | The Steve Report: Market Intelligence | Industry Insider | ExpositionGuru | Spa SpotlightPaparazzi Photos

February 05, 2010

It was not surprising that one of the most popular sessions at the Professional Convention Management Association (PCMA) Annual Conference, in January, was, “The Top Industry Leaders on the Future of Meetings”.

Their message emphasized that planners need to do a better job explaining the value that their events provide for their companies or clients.

It is a pretty consistent mantra right now that if planners could do a better job explaining this, the industry would recover faster.

Not sure I agree.

I think Zibrant’s Peter Rand probably is more on-target when he says planners need to “look at the objectives of events, the ROI on events and also the contribution we can make to the content of events,” to continue to adapt our profession and increase our credibility (watch his great interview) .

Do you think we’re adapting quickly enough?

At Carlson Marketing, before we start designing event solutions, my team aims to get clients to outline their business goals for their event.

There is certainly value in managing the logistical details. Not much use in holding a face-to-face event if the attendees can’t focus because there aren’t enough chairs or the AV doesn’t work.

But logistics only facilitate the business that is supposed to be conducted in the sessions.

Event planners and suppliers need to look for ways to help ensure that the event achieves its business objectives. Then they need to be able to measure the results, to ensure that future events are even more successful.

Only then can we convince management that the best value for communicating their message is through a face-to-face gathering, perhaps augmented by virtual sessions and social media.

Let’s stop telling people how good our events are and let’s do a better job designing them, so they’re not seen as frivolous.

Posted by Les Selby, CMP, CMM, Carlson Marketing, at 5:01 PM.

Convention Industry Council Names 2010 Chair

February 5th, 2010

February 5, 2010

Cathy Breden.

Cathy Breden.

The Convention Industry Council’s (CIC) Certified Meeting Professional (CMP) board of directors has appointed Cathy Breden, CAE, CMP, chief operating officer for the International Association of Exhibitors and Events, as its 2010 chair.

Breden, formerly vice-chair of the board, replaces Kimberly Miles, CMP, senior vice-president, industry relations, of the American Hotel & Lodging Association.

Since being established in 1985, the CMP designation has been earned by more than 14,000 meeting professionals in 35 countries and territories worldwide.

For a complete list of the 2010 CIC board of directors visit their site

CSAE Call for Submissions

February 5th, 2010

February 5, 2010

To stay current with member educational needs and expectations, CSAE (Canadian Society of Association Executives) invites proposals for the 2010 National Conference and Showcase. Please share your knowledge and experience with fellow conference attendees.

Why submit?

• To share your knowledge, experience and expertise;

• To shape the strategies that will influence your colleagues;

• To showcase your professional value;

• To help the not-for-profit sector conquer today’s challenges.

As a considered expert on a topic or area, you will have exposure to an experienced and influential group, which can lead to professional visibility, recognition, credibility and influence in the future.

Conference 2010 presentation proposals will be accepted until Feb. 22, 2010

For detailed information, visit the Call for Submission section on their site

For more information, call (416) 363-3555, ext. 236; toll-free: 1-800-461-3608, ext. 236

E-mail: events@csae.com

Montreal Airport Marriott Opens

February 4th, 2010

February 4, 2010

The Montreal Airport Marriott has opened, offering room-to-gate access to Pierre Elliott Trudeau International Airport.

The first full-service Marriott-managed property in Quebec, the hotel features 279 guestrooms and suites. Among its signature amenities are the Great Room lobby – an escalator ride away from the new U.S. departures terminal – serving a 5-10-20-minute menu that lets visitors eat in their preferred length of time.

Meeting and event planners can select from over 14,000 sq. ft. of conference, reception and pre-function space, all on one floor. That space incorporates 20 flexible meeting rooms – seven of which feature floor-to-ceiling windows outfitted with AV equipment – and a 6,905-sq.-ft. ballroom.

In addition, there are two interview rooms that can be booked by the hour and glass-clad boardrooms offering panoramic views.

Visit their site

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Georges V Representing Quebec at Vancouver Olympics

February 3rd, 2010

February 3, 2010

HeinrichMeesen

Executive chef Heinrich Meesen.

Quebec’s Tourism Ministry has chosen Georges V, banquet and catering services provider to the Chateau Laurier Hotel, in Quebec City, as the official caterer and the province’s culinary rep at the Maison du Quebec, during the Vancouver Winter Olympics.

The Georges V team, including banquet and foodservices manager Guy Michaud, executive chef Heinrich Meesen and hotel manager Richard St. Pierre, will create a menu that incorporates local products from across Quebec.

Among the Quebec products expected to be featured are cider, ice wine and select aperitifs.

“Our plans will not require any major change to the way we normally do business,” says Michaud. “We already prefer to integrate local products into our casual menu. It is a policy and practice that fits nicely into our vision for responsible and sustainable development.”

Visit their site

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Top Trade Show Tips

February 2nd, 2010

February 2, 2010

Robert Byhre

Robert Byhre

Even though many companies have turned to virtual meetings, e-client presentations and online catalogues, there will always be a need for face-to-face client interaction and product/service demonstrations.

“Trade shows are still the most cost-effective way to bring your message to a large audience of both customers and press – and, if managed correctly, can have a big impact on your business,” says Robert Byhre, trade-show expert and president of Hollenbeck Exhibits, in San Francisco.

Byhre shares his top trade-show tips that meeting planners can share with their exhibitor clients for any event, be it a table-top display or pipe-and-curtain booth:

• Study the show’s floorplan and choose a high-traffic location for your booth. While many premium spaces at entrances may not be available or can command expensive rental fees, there are other options that may perform just as well. Look for a location near restrooms, foodservice areas or business centres. These can save you money and be just as effective.

• Become a repeat exhibitor. Show producers usually offer better floor locations to exhibitors that are consistent.

• Consult with an exhibit/display expert. While you might be tempted to shop online at discount display outlets, the savings you might experience could pale in comparison to the business you would gain from seeking the advice of a seasoned expert. Most reputable exhibit firms will offer free design consultation that can dramatically affect your results.

• Invest in great graphics. Print on durable materials such as Lexan or Styrene. Avoid flimsy foam core that can be damaged even before the show has started. Also, less is more when it comes to text and images. Let one large image with just a few words tell your story. It will cost you less and can be seen from further away.

• Don’t skimp on lighting. Pay the extra fees to have electrical brought to your booth. A well-lit display will draw more attention.

• Rent or buy carpet with the best padding. Show attendees will notice and your booth staff will thank you at the end of the show.

• Train your staff on booth etiquette. No eating, sitting or personal conversation among staffers. Show attendees are the priority.

• Capture your leads. Take advantage of the trade show’s lead tracking system. If they don’t have one available to you, create a contact form with a few key questions that you can complete and attach to a lead’s business card.

• Don’t overlook the press room. If you don’t have professional public-relations representation, consider it for your show. A PR expert can help you direct press to your booth and to secure interviews about your business that can support your success.

• Follow up. Set a plan for follow-up for trade-show leads. Nearly 75 per cent of all leads collected at a trade show are never contacted again.

Robert Byhre has over 25 years experience in producing exhibits and displays for local, national and international events and trade shows. As president of Hollenbeck Exhibits, he and his design team have created exhibits for a number of national brands.

Visit their site

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Tourism Vancouver Launches Fully-Interactive Mobile App

February 2nd, 2010

February, 2, 2010

Vancouver Convention Centre.

Vancouver Convention Centre.

Incentive-travel groups and meeting planners visiting Vancouver can download a free application for their smart phones that puts a complete guide to the city in the palm of their hand.

Introduced by Tourism Vancouver, the application, named CitySmart, is an interactive tourist and sporting-event mobile application providing live, updated tourist and event information.

It also includes an advanced GPS system, providing detailed street navigation and breaking news on traffic situations.

Users will receive live, text-message updates notifying them of points of interest, weather reports, traffic alerts and news flashes.

In addition, the app will also provide transit-planning and emergency service contacts, along with visitor centre locations.

CitySmart is compatible with smartphones running on Windows and Android (Google) platforms (with a BlackBerry version due at month-end and an iPhone version in development).

It can also be downloaded onto a PC and is compatible with existing PC software.

To download City Smart free of charge, visit their site